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Pungent Workshop Fumes: My Green Leather Calling
We embarked on the R&D of water-based PU from scratch in 2014, built our factory to achieve mass production in 2022, and tackled the key technologies of bio-based materials and closed-loop recycling in 2025.
Jake New Materials leverages green technology to make synthetic leather sustainable throughout its entire lifecycle—from the production workshop to daily life.
Fair & Friendly for All
To be the trusted sustainable solution partner for the global fashion industry.
  • Base Foundation

    Simplicity • Optimism • Collaboration

    Focus on the core, forge ahead with resilience, and strive for win-win results through openness.

  • Peak Goal

    Customer First

    Start with addressing customers’ pain points; end with nurturing long-term trust.

  • Middle Support

    Products & Innovation

    Build sustainable value with high-performance, cutting-edge products.

Three Moments of Pride
  • The Victory of Trust (2022)
    Hospitalized during the trial run of our first all-water-based factory, I watched my team deliver a flawless commissioning without on-site leadership. This was not just a tech breakthrough, but proof of our "Shared Mission & Efficient Self-Governance" culture. I realized: a sustainable founder underpins a sustainable business.
  • The Perseverance of Belief (Early Days)
    Profitable with our water-based leather business after securing investment, we repurchased equity using profits. Sticking to the "Mature Tech Nurtures Cutting-Edge R&D" model, we maintained financial and strategic independence. We resisted short-term capital temptations to focus on our long-term roadmap: bio-based materials → water-based safe production → high-value recycling.
  • Crossing Boundaries: An Elevation of Responsibility
    A computer science graduate turned entrepreneur, I codified our expertise into national and industry standards, and was elected to the National Artificial Leather Standardization Committee. Our sustainable practices evolved from a corporate effort to an industry consensus, achieving social value beyond business.
  • For Brand Clients
    Gain access to high-performance materials with complete sustainability credentials.
  • For Consumers
    Purchase safe, reliable, greener and more sustainable products.
  • For the Environment
    Quantifiably reduce carbon emissions, cut fossil resource consumption and eliminate the discharge of toxic chemicals.
  • For Society
    Safeguard workers’ health, establish green raw material and recycling systems, create green jobs and drive the practice of circular economy.
Create Significant Value for All Stakeholders