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Corporate culture
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Corporate Culture

The Company’s Story

It all began with the pungent fishy odor in my father’s factory. He spent his entire life making traditional artificial leather, yet he never let me enter the workshop. It wasn’t until I grew up that I witnessed firsthand: every year, workers suffered acute liver poisoning from exposure to DMF (dimethylformamide). What pained me most was that many factory owners in this industry refused to step into their own workshops—how could workers feel at ease in a place even managers avoided? And how could we talk about sustainable development?
1. China produces 80% of the world’s PU artificial leather, yet it has long been "large but not strong." When people hear "artificial leather," they think of low-quality products with a pungent smell that easily wear out. That’s when I asked myself: Could we change this?
2. In 2014, I mixed up the first water-based polyurethane sample using a kitchen whisk. Back then, there were no suppliers, no mature processes, no specialized equipment—we didn’t even know where to find customers. Many questioned: "What’s the difference between water-based and oil-based? Isn’t it still non-degradable?" But I firmly believed: Sustainability is a marathon. We must start with the most pressing issue—eliminating production toxicity first, then addressing circular recycling.
3. Finally, in 2016, we secured our first order: 3,000 meters of leather jacket fabric. In 2022, we built our own factory and achieved mass production at the million-meter scale. I knew this was just the beginning. We still needed to tackle sustainable raw materials and waste disposal—these are the true priorities for development.
4. So, in 2022, we launched R&D on bio-based materials, using glycerin to replace petroleum-based feedstocks. In 2025, we verified the substitution of palm oil-derived glycerin with glycerin from used cooking oil (UCO). Now, we’re tackling the hardest challenge: closed-loop recycling technology—aiming to make every meter of artificial leather we sell recyclable.
5. This is my story—it’s my "family business," but not a passive inheritance, rather an active choice. I want to prove that we can be not only large in scale but also strong in quality; that artificial leather can be not only non-toxic and harmless but also derived from nature and returned to nature. I want to leave my own mark on this story.

Core Values

  • The Base of the Triangle: The Foundation of Being a Person – "Simplicity, Optimism, Collaboration"
    Simplicity means focus and purity. In the face of complexity and pressure, it helps me filter out distractions and zero in on the core – creating quality products and solving customers’ real problems. It keeps my decisions clear and unshaken by short-term gains.
    Optimism means faith and resilience. I firmly believe that the trend of sustainability and human wisdom can overcome current challenges. This belief has enabled my team and me to maintain a positive mindset, keep learning and growing, even amid countless experimental failures and external doubts.
    Collaboration means openness and win-win outcomes. I deeply understand that systemic change cannot be achieved by one person alone. It drives me to proactively seek and cherish like-minded partners, collaborating openly with customers, suppliers, and even peers to jointly advance industry progress.
  • The Sides of the Triangle: The Pillars of the Business – "Products and Innovation"
    The principles of being a person naturally shape how we do business. I firmly believe that only outstanding products can serve as the true bond connecting us with customers.
    This means our products must stand the rigorous test of the market in terms of performance, cost, and reliability – not just be a "sustainable" concept.
    This means we must listen deeply, respond quickly, and through continuous technological and model innovation, provide customers with truly valuable solutions that help them succeed.
  • The Vertex of the Triangle: The Ultimate Test – "Customer-Centricity"
    "Being a good person" and "doing good business" ultimately converge here, becoming the ultimate litmus test for all our actions.
    "Customer-Centricity" means all our work must start from customers’ real pain points and development needs.
    It requires us to provide not just materials, but trustworthy solutions that help customers achieve business success and sustainable transformation, thereby winning their long-term trust.

Three Proud Moments

  • The First Moment

    In 2022, as we commissioned our first fully water-based factory, I—its founder—had to undergo hospital treatment due to immune exhaustion from overwork. To my great pride, the team successfully launched the factory without my on-site guidance. This proved we’re a mission-driven, highly autonomous team capable of efficient operation even without the founder. It also gave me a wake-up call: "A sustainable founder underpins a sustainable business"—I must stay healthy to lead this long-term effort.

    "Letting go" and "Trust"
  • The Second Moment

    In our early days, we brought in external equity investment. Once our water-based leather business became profitable and self-sustaining, we chose the harder path: using operational profits to negotiate the withdrawal of investment. This stemmed from our confidence in our business model—"nurturing cutting-edge R&D with mature technology profits"—and strategic autonomy. It allowed us to focus on our long-term technical roadmap ("bio-based raw materials → safe water-based production → high-value recycling") instead of chasing short-term capital gains or trends.

    "Independence" and "Belief"
  • The Third Moment

    As a computer science background "cross-border entrepreneur," I never expected to shape industry rules. I’m proud to have condensed my technical experience into national and industry standards, and to be recognized as a member of the National Artificial Leather Standardization Technical Committee. This pride comes from a deeper responsibility: our startup’s efforts to drive artificial leather sustainability have evolved into industry consensus, helping the whole sector avoid detours and accelerate transformation. Our cause has transcended business—it’s a true contribution to the industry and society.

    "Cross-disciplinary" and "Contribution"

Create Significant Value for All Stakeholders

  • For brand clients

    Gain high-performance materials with comprehensive sustainable credentials (bio-based materials, green manufacturing, recyclability) to enhance ESG performance and product competitiveness.

  • For consumers

    Access safe, reliable, greener, and more sustainable products.

  • For environment

    Quantifiably reduce carbon emissions, decrease fossil resource consumption, and eliminate toxic chemical discharges.

  • For society

    Safeguard the health of industrial workers, establish green raw material and recycling systems, create green jobs, and promote circular economy practices.